Penalising and detaining jaywalkers is the latest step taken by our traffic police. Similar steps were also taken a few months back to punish jaywalkers. However, as these did not continue for long, people forgot about the rules and started jaywalking with ease again. Are such ‘short-term’ efforts really effective in making people follow traffic rules? Or should such efforts be carried out for a longer period of time — say a year or so — so that people get into the habit of following traffic rules? Why?