KATHMANDU: Every client has their own approach when it comes to briefing their agencies, running a pitching process or delegating a
creative project. However as brand custodians, we both need to understand that the client-agency relationship is central to all successful brand campaigns.
After spending over 13 years in the advertis ... More
KATHMANDU: Things that otherwise do not come together, come together over a Coca-Cola. This holds true for Pawan Kumar Phuyal of Chitwan, Nawaraj Rayamajhi of Kapan and Madhuram Maharjan of Kirtipur — the three lucky consumers of Coca-Cola — who will be the privileged ones to escort the FIFA World Cup Trophy on the official FIFA Trop ... More
KATHMANDU: Micro-Star International is least known to customers by its official name but is popular for its abbreviation, ‘MSI’ all over. The Taiwan based company introduced itself in the middle of 1986. Ocean Computers Private Limited in Nepal has been the official dealer of the brand since, 2006. The brand has a wide range of multi ... More
KATHMANDU: There is a relatively new concept of Sherpa brands emerging in the global marketing scenario. These are brands that anticipate consumers’ needs and provide expert guidance that makes their journey easier, enables better decision making, and most importantly, builds loyalty through trust.
Sherpa brands make the decis ... More
KATHMANDU: KL Cinema City Pvt. Ltd launched its third hall – CUBE-3 at FCUBE Cinemas at KL Tower, Chabahil. The CUBE-3
auditorium promises to treat moviegoers to a new standard of comfort and indulgence with a whole new cinematic experience. Whether moviegoers opt for the super comfortable luxury seats in the Premium Section ... More
KATHMANDU: Ayurveda, the traditional medical system of the Indian subcontinent, has evolved for over 5,000 years. As such, it has proven its worth and depended upon to keep the body and mind in balance and curing diseases without side effects. Ayurveda uses some herbs for a specific purpose, in teas, incense, and medicines. “Himalayan Herb ... More
KATHMANDU: All marketers are well familiar with the 4 Ps of marketing — Product/ Place/ Price/ Promotion.
Product: Should we bundle everything together or sell it separately?
Place: Should we try to drive distribution through wholesalers or go directly to retailers?
Price: Should our product be low-priced, pre ... More
DOHA: Qatar Airways has been named the best emerging airline in social media for 2013 by leading aviation marketing consultancy, SimpliFlying. Qatar Airways was nominated and then named overall winner in the Best Emerging Airline/Airport on Social Media category as part of the 4th Annual Sympliflying Awards, held in Amsterdam on October 23. The ... More
When Havas published its 2013 Meaningful Brands Index, it confirmed long-held scepticism regarding brand engagement. Surveyed on 700 brands in 23 countries, the 134,000 participants were clear: while brands including Google and Samsung satisfied 12 areas of well being from health to happiness, 73 per cent of brands didn’t.One of the Index& ... More
KATHMANDU: In my profession, I must confess, we are keen observers of women at home. After all, she is a core target for many brands we work for and most decisions related to these FMCG brands are made by her.
But how many of us have actually realised that the role of the housewives is changing in contemporary society. The present day wo ... More
ZURICH: Nestle, the world’s largest food group, is selling the bulk of its Jenny Craig weight-loss business to a US private equity firm, part of a trend among consumer goods firms to shed under-performing businesses in a faltering global economy.
The Swiss group said on Thursday it was selling the Jenny Craig business in Nort ... More
KATHMANDU: Popular among badminton enthusiasts around the world for its badminton series, Li-Ning brand was launched in Nepal in 2010 by Velvet Revolution Pvt Ltd. According to Anish Maharjan, manager of the Li-Ning store, Velvet Revolution introduced the brand in Nepal with the vision to provide quality products at reasonable prices.
Li- ... More
KATHMANDU: In order for advertising to be effective, marketers must have the perfect message to communicate. Therefore, the key question is what kind of message and advertisements will influence those who purchase the products? Everything from humour to drama; simplicity to complexity; and children to seductive themes can draw people into ... More
DOHA: Qatar Airways is now a part of oneworld adding one of the world’s fastest growing and most highly rated airlines to the world’s fastest growing and most highly rated global airline alliance. Now Qatar Airways will be offering oneworld’s full range of services and benefits on all flights. The airline joins oneworld just on ... More
KATHMANDU: After the indulgence in meat items, Nepal’s festive season brings a change in menu that pampers those who prefer the sweet things in life. To cash in on this, five star hotels are gearing up to offer the best sweets and treats for Tihar. Almost all five star hotels are offering delicious bakery and confectionary items for to add ... More
KATHMANDU: Why do companies as large as Coke and even technology giants like Microsoft and Apple hire an advertising agency to do their communication jobs? They could save money by hiring their own team and creating ads on their own. As a business person working in a specific industry, you are most likely to have many great ideas about how to re ... More
SEOUL: Hyundai Motor Co said on Friday that it plans to launch its new Genesis sedan in Europe next year, challenging German premium brands such as BMW and Mercedes on their home turf.
The South Korean automaker said the Genesis would be its first large sedan sold in Europe, where it has out-performed the market thanks to its popular smal ... More
KATHMANDU: Colors mobile, an in-house brand of TeleTalk Pvt Ltd in association with TeleTech Pvt Ltd, has made it possible for a large number of Nepalis to flaunt branded cellphones at affordable prices. Launched in Nepal in 2009, Sachin Udas, marketing manager at TeleTalk, claims the brand has constantly grown and attracted customers with its u ... More
KATHMANDU: In the midst the rising clutter in traditional media, marketers are on the lookout for new and more innovative avenues to get their messages across. With this, ambient advertisements started appearing on store floors, in washrooms, on elevators, escalators and staircases, all across the shopping malls, parking lots, cinema halls, tele ... More
SAN FRANCISCO: Google Inc shares jumped past USD 1,000 on Friday as investors bet on the internet company’s continued dominance of the mobile and video advertising businesses despite aggressive competition from Facebook Inc and Yahoo Inc. Shares of the world’s number one search company rose more than 14 per cent to an all-time high o ... More
KATHMANDU: Dashain may be over, but the festive season is still on, enticing shoppers to beautify their homes. Festival season is one of the best times to invest on home and kitchen appliances as they are offer-ed at amazing prices and are backed by a plethora of offers.
Leading this foray is Him Electronics Private Limited, the authorise ... More
KATHMANDU: In the marketing plan of the future, marketers will have to dedicate many more pages to the competition. This will help carefully dissect each competitor in the marketplace. It will develop a list of competitive weaknesses and strengths as well as a plan of action to either exploit or defend against them. There may come a day when mar ... More
KATHMANDU: Local Pasal, an online clothing store, has launched their eighth design — Changa Chet — on the occasion of Dashain. The multi-colour design is available in tee-shirts of all sizes and is priced at Rs 600 (including delivery charges).
The design, crafted by Local Pasal’s in-house artist — Mike Yonjan, att ... More
KATHMANDU: Wine consumption in Nepal has seen steady growth in the recent years, perhaps due to global influence or the flurry of news that report health benefits of moderate consumption of wine. But whatever the reason, numerous Nepali wine brands have been launched in the market, with Dadaghare, Hinwa, Divine, Netlange and Grapple being some o ... More
KATHMANDU: Engaging your consumers is about creating a relationship with them. When you engage your consumers, you build goodwill and ultimately become a destination for them. Consumer engagement is a primary driver of business successes today. It shows that fully engaged consumers buy more, stay with you longer, and are more profitable to retai ... More