KATHMANDU: In tune with its motto, ‘One beer, one world of friends’, San Miguel is offering beer-guzzlers an opportunity to live their dreams and join the most happening beach party at Boracay, Phillipines.
In Nepal, San Miguel has been associated with football, ‘Oktoberfest’, and the newly introduced theme of ‘Celebrating friendship, enjoyed worldwide’. The association of San Miguel with friendship and youthfulness has worked wonders for the brand in terms of brand awareness.
The ‘Win a trip to San Miguel beach party’ scheme started this May and is on until the beginning of August. Along with a purchase of a can or bottle of San Miguel beer available in 650 ml bottles and 330 ml cans, one can get a coupon. The winners will be selected through a lucky draw in presence of media in the month of August.
A week’s time would be given for the winners to claim the prize.
The origin of San Miguel goes back to the Philippines, where Spanish monks made beer using traditional methods in the district
‘San Miguel’. Its rich brewing tradition began in 1890, when founder Don Enrique Maria Barretto de Ycaza opened the first brewery in Southeast Asia, ‘La Fabrica de Cerveza de San Miguel’. In 1913, this began exporting beer to Guam, Hong Kong, and Shanghai.
From an initial production of about 47,000 cases of lager beer during its first year, the brand today has an aggregate annual production capacity of about 325 million cases of San Miguel beer in 320ml bottles. San Miguel became part of Gorkha Brewery’s portfolio in July 2004, making it one of the most popular brands among Nepali consumers. It is being further popularised as a more youthful brand.