Coca-Cola retained the number one position as Best Global Brand. For 11 straight years, Coca-Cola has retained its spot as the number one in Interbrand’s annual ranking of the 100 Best Global Brands. Coke was followed by IBM, Microsoft, Google and GE. The 2010 report estimates the Coca-Cola brand value at USD 70.5 million, up 2 per cent since 2009. Interbrand uses a combination of analysts’ projections, company financial documents and its own qualitative and quantitative analysis to arrive at a net present value.
As per the Interbrand report, “Year after year, Coca-Cola demonstrates its ability to adapt to whatever challenges the marketplace throws its way. The number one brand for the 11th year in a row makes its brand central to its business operations. This year, for example, it oriented business operations around a new philosophy of ‘consumer engagement’, which yielded benefits such as a more robust social media strategy, continued development of owned media projects like its World of Coca-Cola Museum, smart product placements and ads that stir emotions. This renewed focus on the customer, and Coca-Cola’s capable integration of its philosophy into every touch point
of its brand, was evident at the FIFA World Cup — a campaign that marketing managers will be looking to as a case study for years to come.”
Coca-Cola was first introduced into Nepal in 1973, when it was imported from India, but local production began in 1979, with the establishment of Bottlers Nepal Limited (BNL). Coca-Cola Sabco acquired bottling rights from The Coca-Cola Company for Nepal in 2004. BNL, which has plants in the capital Kathmandu and Bharatpur, is the only bottler of Coca-Cola products in Nepal. Coca-Cola in Nepal achieved outstanding achievement by bagging the group president’s quality award for the most improved plant in 1995, best improved plant for water use ratio in 2007, best employee engagement award in 2009 and country of the year recognised by the CEO in 2009.
TOP 5 GLOBAL BRANDS IN 2010
1. Coca – Cola: USD 70,452 million
2. IBM: USD 64,727 million
3. Microsoft: USD 60,895 million
4. Google: USD 43,557 million
5. GE: USD 42,808 million