It cannot be debated that along with the rapid media and technological boom , popularity of cartoons, serials, soaps,movies et al. have soared dramatically all over the globe. However, unlike the saying goes, I don't think that trend of reading books have abated to any significant level. Rather, when I go to the local bookshops and library that I've been visiting for over a decade, I find that the interest of people (esp. students) in books is surging which is manifested by the increasing number of book-readers.
Regarding the question of fixing the habit of book-reading among kids, I suggest that library should be made compulsory from earlier grades. Similarly, the teachers can motivate their pupils into this habit by reading them some interesting part from a novel or story book and stopping in such a point that the children are curious to know about what happens next and are compelled to either visit a library or buy the book from bookstore.