KATHMANDU: USAID-Nepal has launched a five-year programme called Ghar Ghar Maa Swasthya (Healthy Homes). The programme is worth 15.6 million US dollars.
The programme will assist the Government to expand the access of the private sector to social marketing and its role by providing low cost supply of maternal child health, family planning and HIV prevention products and services.
"The Healthy Homes programme is designed focusing on the most vulnerable populations living in the remote areas of Nepal", said Mission Director of USAID-Nepal Dr. Kevin A. Rushing in a statement issued on Thursday.
The programme is expected to bring behavioural change in the at-risk and hard-to-reach populations and enhance the sustainability and self-reliance of CRS, Nepal's premier social marketing programme.
USAID Nepal's support in social marketing was begun in 1978 with the establishment of CRS, one of the oldest and most successful locally-managed social marketing organizations in the world.